Words on a Page Writings about writing

How to wrap up your blog posts

A sign reading 'END'

All good blog posts must come to an end.

While the way in which you conclude a post won’t make or break it, you don’t want to leave your reader hanging.

There are several ways you can wrap up your blog posts. Let’s take a look at a few of them.

Your introduction can become your conclusion

One way it to reiterate your introduction. A while back in this space, I wrote a post about differences between writing and blogging. The introduction to that post was a single sentence:

There is no difference.

I ended that post by stating:

A writer can be a blogger. All bloggers are writers. It’s that simple.

That conclusion was short but to the point. And it also looped back around to the post’s introduction.

Using a quote or a thought to wrap things up

Sometimes, you don’t need to explicitly wrap things up. You can just end a post on a quote or a thought or even a lyric from a song.

Obviously, you’ll have to find the right quote or thought or lyric to do that. The quote or thought or lyric has to relates to what you’ve written. Just tossing in a random bit of text will confuse your readers.

When writing about what I think is important for bloggers to focus on, for example, I turn to a tweet that I read in 2013 as a conclusion:

You know what will improve your content? Better writing.

The tweet is short. It’s to the point. It related directly to what I’ve written about. And it leaves the reader with something to think about, something that goes against the grain of a lot of the so-called common wisdom floating around.

Add a call to action

A call to action is a marketing technique that, as its name suggests, spurs your readers into doing something. That something could be to:

  • Contact you for more information
  • Buy your book or product
  • Give a technique or product you just wrote about a try
  • Leave a comment to share their thoughts

I have a standard call to action at the end of all of my blog posts. It’s a variation of So, what are your thoughts? Let’s start a conversation on Twitter or Google+.

Remember that your conclusion doesn’t have to be long. A sentence or three will do. When trying to craft a conclusion, keep in mind that the goal isn’t to leave your readers hanging. You want to wrap up your blog posts in a simple, clean way.

(Did you notice what I just did there?)

Thoughts? Let's start a conversation on Twitter.

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