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4 questions to ask before writing that blog post

A question mark hovering over a keyboard

We all have more than a few ideas for blog posts. That said, not all of our ideas are worth pursuing. Sometimes, we just can’t see how ill-suited an idea might be for our blogs.

So how can you figure out which ideas for blog posts are worth pursing? Trying asking yourself these four questions before you write a blog post.

Why am I writing this post?

There are often two main reasons for writing a blog post. You either want to help and inform readers, or you want to atract eyeballs to your blog.

Unless you’re writing a post that will be useful and helpful to your readers, that post isn’t worth writing. People, I’m sure, visit your blog to get information. That’s why they keep coming back. If you’re not giving them information they can use and trust, they’ll leave. Often never to return.

Am I really interested in the topic?

This goes back to the first question. If you’re not interested in or engaged with the topic, you’re not going to do a good job with the post. It will show in the tone of your writing.

And if you’re writing to either simply draw eyeballs to your blog or to jump on a bandwagon that you’re not interested in, that’s not enough reason to write the post. Find another topic that you are engaged with or interested in. You’ll do a better job with the post. You might not attract as many readers, but the people who read the post will appreciate it and appreciate your efforts.

How long should the post be?

I don’t mean the so-called optimal length of a post that so many blogger gurus prattle on about. I mean how long the post should be. Not all blog posts are written of equal length.

If you only need a couple of hundred words to make your point, then don’t try to stretch the post out with filler. It will read that way, and your readers will be wondering when you’ll get to the point. On the other hand, if the post needs to be longer, then write it longer. Or, break a long post into two or three shorter posts.

Who am I writing this post for?

Is the post aimed at experts, beginners, or someone in between? Asking this question determines the amount of detail you’ll need to include in the post.

Additional detail gives beginners — who might not be familiar with terms and concepts you’re using — a chance to get their bearings. But that additional detail could bore more knowledgeable readers.

If you’re writing for intermediate or expert audiences, you can get away with including links to that additional information. With beginners, try adding short parenthetical explanations with links to other resources outside of your blog.

By asking these four questions before you write a blog post, you can better focs what you’re writing. And you can find out whether the blog post is actually worth writing.

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