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How often should you publish blog posts?

The Publish section of the WordPress blog post editor

Several newish bloggers have asked me that over the last few months. While I think one or two of them are a bit too preoccupied with the frequency at which they should publish, this is actually a good question.

But it’s good question without an easy answer. Here are some thoughts about how frequently you should blog.

A simple answer to the question

So how often should you publish blog posts? Regularly.

Of course, regularly will mean different things to different people. If you’re starting out as a blogger, I suggest publishing one or two posts a week. Once you get into that routine, and you’re satisfied with the quality of your posts, try publishing another post or two during the week. If that works out, great. If it doesn’t, at least you tried.

How frequently you blog is also wrapped up in your reasons for blogging.

Why are you blogging?

Are you trying to establish yourself as an authority in a particular area? Are you sharing interesting scenes from your life? Are you trying to promote your business or product?

You need to keep yourself, your ideas, and your business in the eyes and minds of your audience. That means publishing a continuous stream of quality posts on your blog.

You should write full posts. Don’t take the easier way out and only publish link posts every day. While link posts can be useful (I publish one in this space every week), making them the focus of your blog make you seem shallow. It tells people that your blog is a link station and not a source of new and unique insight or opinion or information. You’ll become known as more of a curator than a blogger. Worse, you’ll look like you don’t have any insights or ideas to offer.

On the other hand, you don’t want to write long, rambling posts several times a week either. Unless what you’re writing is focused, unless if informs or helps or entertains then that writing won’t attract a steady readership. It definitely won’t keep people coming back.

Think of your readers, too. Do they want to read your stories or about your ideas, no matter how interesting, two or three or five days a week? You don’t want to oversaturate them with writing if you can avoid it. Instead, try to make them anticpate you next post. Make them want more.

Quality or quantity?

I prefer to aim for quality, not quantity. Publish one or two good posts a week rather than five mediocre posts during the same period. Readers will come to appreciate the quality of your work and keep coming back. They might even recommend your blog to others.

Publishing fewer, well-written posts works better than writing a bunch of so-so posts packed with keywords to attract traffic.

Let’s say you try to go for quality and quantity. It’s possible, especially if you’re working with one or more other bloggers. Whether you’re working alone or as part of a team, you need to make sure that:

  • You can keep up the pace
  • Your collaborators are reliable
  • The ideas and posts you come up with are worth reading

It’s not as easy as it sounds. A few years ago, I decided to publish posts five days a week on two blogs. Yes, 10 posts a week. Admittedly, two of those posts were roundups of links, but it was a gruelling schedule that I was only able to maintain for a few months. While I had plenty of ideas, I also had to work my blogging around my other writing. My energy waned, as did my commitment. At that point, I knew it was time to stop.

How often you publish posts on your blog is up to you. Experiment and find the frequency that works for you.

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